Information we handle
We may handle information you provide, information created through our relationship with you, and limited technical or campaign information generated when you use our services. This may include contact details, project information, correspondence, consent records, campaign parameters, external referrer hosts, and website interactions. We do not use browser measurement to collect keystrokes, free-form field contents, exact addresses, raw contact details, or device fingerprints.
How information may be used
We may use personal information to respond to inquiries, evaluate and manage projects, operate and improve our services, maintain records, protect our systems and interests, measure service and campaign performance, comply with legal obligations, and support other reasonable purposes connected with our relationship with you. Submitting an inquiry authorizes WDB to respond about that inquiry. Any separate commercial electronic message is sent only under documented express consent or an applicable time-limited implied-consent basis, with identification and unsubscribe information.
AI-assisted analysis
We may use AI-assisted tools to summarize contact details, project information, correspondence, and our records of calls and project outcomes. We use these summaries alongside website and campaign information to help our team manage follow-up, assess our services, and plan marketing. Our team controls decisions, communications, publication, and advertising changes. You may ask about this use or withdraw consent where applicable using the contact details below.
For this use, Vercel AI Gateway routes information to a Microsoft Azure-hosted deployment of GPT-5.6 Luna, a model authored by OpenAI. Vercel and Microsoft Azure may process this information outside Canada.
Website measurement
With analytics approval, WDB may record allowlisted page, navigation, call-to-action, form-stage, delivery, performance, and similar events in a first-party event ledger. Vercel Web Analytics may measure page views. PostHog Cloud US may provide analytics and session replay. Replay is configured to mask all text and inputs, block sensitive elements, and avoid automatic capture of page text or free-form entries.
Advertising providers
With advertising approval, configured services may support pixels, personalization, audiences, campaign attribution, and conversion matching. The four supported advertising platforms are Google, Meta, LinkedIn, and Pinterest. When WDB's Google Tag Manager container is configured, it is the sole authority for those advertising and Google analytics tags. Google Consent Mode may send limited cookieless technical signals while storage and personalization remain denied; the other advertising providers load only after advertising approval.
Service providers and transfers
We may use providers that support hosting, forms, communications, customer relationship management, analytics, advertising measurement, and workflow automation. These may include Vercel, Houzz, Zernio, Google, Meta, LinkedIn, Pinterest, and PostHog. Providers may process information outside Canada, where it may be subject to the laws of another jurisdiction.
Consent and choices
Necessary functions support security, forms, and storage of your privacy choice and remain on. Analytics covers the first-party event ledger, site-performance measurement, PostHog analytics, and masked replay. Advertising covers advertising pixels, personalization, audiences, attribution, and conversion matching. Optional analytics and advertising remain off until you choose to enable them or deliberately continue. Continue enables both; Essential only continues without optional tracking. Internal navigation and intentional funnel progression or submission record implied consent for both categories. You can change either category below at any time. Marketing consent, when offered, is separate, optional, and withdrawable.
Manage optional tracking
These controls let you change analytics and advertising independently. Turning analytics off stops PostHog analytics and replay, Vercel Web Analytics, and first-party events still waiting to be sent. Turning advertising off denies advertising storage and stops configured advertising tags. A server acknowledgement is required before a withdrawn identity can be reused.
Source attribution
Campaign parameters on the current page may accompany an inquiry without being stored in cookies. First- and last-touch history, the landing page, an external referrer host, and random session identifiers are persisted only while analytics or advertising is approved. A signed first-party Visitor cookie may be stored as a necessary, random pseudonymous identifier for privacy-choice and withdrawal enforcement, without contact data. WDB does not persist the exact referring URL for this purpose.
Retention
PostHog session replays are retained for up to 30 days. Raw browser behavioral records are retained for up to 400 days; identity-free monthly totals may remain for campaign and site learning. Lead records are retained for the purposes for which they were collected: to respond to a request, assess or manage a project or client relationship, maintain consent and business records, and meet legal, insurance, operational, or dispute obligations. You may ask about, access, or correct information we hold, and withdraw consent where applicable. Withdrawal stops applicable future optional use; it does not require deletion where WDB must retain a record for these purposes or where a separate legal or operational obligation applies.
Access, correction and withdrawal
You may ask about personal information we hold, request access or correction, or withdraw consent where applicable, subject to legal and operational limits. Contact hello@wilkinsondb.ca. We may need to verify your identity before completing a request.
Safeguards and updates
We use administrative, technical, and physical safeguards appropriate to the information and its use. No system is completely secure. We may update this policy when our practices change and will identify the effective date of material revisions.